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Green Retail
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This is the right group to discuss consumer trends, purchasing habits for sustainable products, and green marketing.
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Latest Activity: May. 29, 2008
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Comment by Annie Berger on May 11, 2008 at 12:10pm -
I put this story out in the forum also - what other retail trends are occurring that you see either as a consumer or as a business leader? Wal-Mart HQ reporting a major jump in the sales of environmentally-friendly products over the last year. To track the adoption rate of green items, Wal-Mart created what it calls the 'Live Better Index,' a sample of 5 key environmentally-friendly products that they think reflects the mentality of consumers as a whole. The index shows a growth of 66% in the green habits of Wal-Mart shoppers since last Earth Day '07. That's right, Wal-Mart shoppers, you're buying green!
We see that 30% of consumers bought green products in 2007.
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